Internet Marketing, “SEO” and Website Structure – Part 4

Now that we have talked about Meta Tags, Keywords, Linking, Back Links, and most important of all, Content, it’s time to discuss Website structure. This part is extremely important to your overall Search Engine Optimization techniques. I know that for those of you that may be new, all of this can be very overwhelming, but if you’ll take notes and really follow what I’m sharing with you here, the results will astound you. It all takes time, but the good news is, time is really all it costs you and you can gain page 1 rankings for whatever keywords you are attempting to get traffic for. You can save your money while traffic finds you and your site, while your competitors will be spending hundreds of dollars on Adword campaigns, wondering how you’ve naturally gained Page one rankings.

OK, back to the subject at hand, Website Structure.

Website Structure

One of the first things I want to emphasize is this, When you look at all the different websites that are out there, what do most of them have in common? Let’s take this blog for example, what is identical about this blog with millions of the other blogs out there? You guessed it, there are millions of them using WordPress, or Drupal, phpnuke, joomla, etc.. I think you get my point. They are all using the same templates for the creation of their site. Even though the content is different (but not always), they still use the same structure and templates on the backend. So the first thing I would recommend if you are selling a product or service, is to make yours unique, and either have someone build a website from scratch, or hand code it yourself. I know you’re probably thinking that’s ridiculous, but if you want your site to be loved by the search engines, then original content is the way that you can do that. Now that we have resolved to code our site from scratch you need to layout your site in a logical and search engine loving way. How do you do that? I’m glad you asked…
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