Is Content King?

In a nutshell, It’s my belief that Content is King, but that doesn’t mean that other strategies don’t work or aren’t important in your overall SEO strategy. There are so many facets of Search Engine Optimization “SEO”, that it’s really tough to give conclusive information on what’s most important when it comes to this subject. Unless, you TEST! That’s right, the only way you are going to know what works and what doesn’t is if you test everything you do when it comes to SEO. It is the only sure fire way to cut through all the hype that’s out there and really get to the meat of what works.

I’m going to give you a good example. When I started this blog approximately 2 weeks ago, I purposely didn’t announce it to the world, didn’t create posts anywhere else on the web about it, or even tell friends about it. Why? Because I wanted to perform a test and that was to see where my Google ranking would be based purely on the content of the site. Now I will say that I did submit the site to Google, but that’s the only form of advertisement I’ve used to affect getting it listed. I’ve done this kind of testing repeatedly for all my sites, but the rules change with the search engines so it’s important to continually test to see what is and is not working. So what are the results after having the site up for only 2 weeks? Well, I think you’ll be surprised.

By performing a Google search on just a few keywords, here are the results at the time of this writing. These are keywords that more than likely people are paying for and not something so specific to this site that it would sway the results. In one search I used the term “Millionaire Marketing” and in the other I used “Internet Marketing Methods”. In the case of the first term the site is ranked 17th and in the case of the second term it’s ranked 35th! Now I don’t know about you, but getting this kind of ranking due to content is pretty phenominal, especially when you consider that there are many sites and site owners who are paying for rankings either via adwords placement or from paying SEO experts to get their ranking up. Consider that and the fact that no other method was used to get these ranks other than the content in the site and I think you’ll agree that Content within your site is a huge factor in it’s Search Engine Ranking.

Backlinks are Queen!

In case you aren’t aware, you can test your sites to see where backlinks may be coming from through many different websites such as Backlink Checker Use this tool to check this site to see that we have no backlinks.

Keep in mind, I’m not suggesting that this is all you should do when you are trying to increase the ranking of your site, but I am saying that the content of your site has a huge factor in how well it’s going to do in the Search Engines and goes a long way in giving you a much higher ranking compared to your cometitors if the content is there.

Here’s the deal though, since we know Content is King without a doubt, Backlinks are Queen and if you are serious about getting any real top spots within Google then you will need to get as many backlinks to your site which use the proper anchor text of the keyword terms you want to rank for.  We will talk about Backlinks at length in another segment, but just keep this in mind as you build your sites.

Now there are a lot of people in the Internet Marketing world that discount Meta tags, especially when people are talking about Google, but my testing has shown that Meta Tags, Headings, Keyword Frequency/Density all play a part in Content Management and how well your site is going to do based purely on Content. I will be discussing these other areas surounding content over the next few days so stay tuned and begin developing a plan of action for your own site(s) to improve their ranking via related content optimization techniques.

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