Internet Marketing and Search Engine Optimization “SEO” – Part 3

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Do Meta Tags, Keyword Density and Keyword Frequency Matter?

The short answer is a resounding YES! You’re probably thinking, “Come on Mike, does this really make a difference in the world of millions of websites?”. Here again, the answer is YES! You have to remember when I started this portion of our discussion about a week ago, there are a number of little things that you have to pay attention to that together, provide the results you want. Although these things may seem insiginificant in the scheme of things, they all add up to a proven and winning combination. Having said that, let’s move on to discussing the subject at hand.

Meta Tags

There are many people that will tell you that Meta tags don’t matter anymore and that most of the search engines don’t use them. My testing however has shown that even Google uses them not only for it’s indexing, but also for it’s directory listings. Overall they may not be as important as back links, but they still play a part in how the search engines list you and they do add relevance to how you get listed. It all comes down to keywords. My advice when it comes to meta tags is that you should place your top 5 – 10 keywords in not only your Meta Keyword section, but you should also include them in the Description for your site. So for example, the Meta information for this site is as follows:
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Internet Marketing and Search Engine Optimization “SEO” – Part 2

Is Content King?

In a nutshell, It’s my belief that Content is King, but that doesn’t mean that other strategies don’t work or aren’t important in your overall SEO strategy. There are so many facets of Search Engine Optimization “SEO”, that it’s really tough to give conclusive information on what’s most important when it comes to this subject. Unless, you TEST! That’s right, the only way you are going to know what works and what doesn’t is if you test everything you do when it comes to SEO. It is the only sure fire way to cut through all the hype that’s out there and really get to the meat of what works.

I’m going to give you a good example. When I started this blog approximately 2 weeks ago, I purposely didn’t announce it to the world, didn’t create posts anywhere else on the web about it, or even tell friends about it. Why? Because I wanted to perform a test and that was to see where my Google ranking would be based purely on the content of the site. Now I will say that I did submit the site to Google, but that’s the only form of advertisement I’ve used to affect getting it listed. I’ve done this kind of testing repeatedly for all my sites, but the rules change with the search engines so it’s important to continually test to see what is and is not working. So what are the results after having the site up for only 2 weeks? Well, I think you’ll be surprised.
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Internet Marketing and Search Engine Optimization “SEO” – Part 1

So what does “Search Engine Optimization” really mean?

Well, you will probably get 20 different answers if you were to ask 20 different people. This particular subject is so broad that there companies who spend all of their time doing only this for their customers. One of the things that makes this particular subject so difficult to manage is that each search engine has their own set of rules for optimizing against their algorithms, so if you setup your pages to be optimized against one particular search engine, you may not be optimized for the others. This doesn’t mean that you won’t be in a good position in most of the top search engines, it just means that there are differing rules for each. For example, some search engines rely on Meta tags, where others don’t put very much weight on them but you should still optimize your meta tags simply becasue some do use them.

Although I’m going to discuss specifically how to optimize for Google, I will be recommending other areas of optimization which will help with all the other search engines as well. You may be asking yourself, “Now wait a minute, we haven’t spent time talking about website development?”, and you’re right, but this was by design because a big part of designing your website has to revolve around Search Engine Optimization. If you know anything about SEO, then you know what I’m talking about. If you’re new to all of this, don’t worry, I’m going to explain this in as much detail as I possibly can over the next week or so. There is a saying in the internet marketing world and that is, you need to follow the 80/20 rule. What does this mean? It means that if you intend to be successful in marketing any product or service online, you need to spend 80% of your time driving traffic to your sites and only 20% on the details/technology/website design etc.. Spending to much time on website design (the way it looks) is one of the biggest areas that most new people stumble on and you should instead focus on adding great content to your website and then make sure to drive traffic to your site. One of the best ways to do this early on is to make sure you follow the things we are going to discuss here on SEO.
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