Internet Marketing and Search Engine Optimization “SEO” – Part 3

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Do Meta Tags, Keyword Density and Keyword Frequency Matter?

The short answer is a resounding YES! You’re probably thinking, “Come on Mike, does this really make a difference in the world of millions of websites?”. Here again, the answer is YES! You have to remember when I started this portion of our discussion about a week ago, there are a number of little things that you have to pay attention to that together, provide the results you want. Although these things may seem insiginificant in the scheme of things, they all add up to a proven and winning combination. Having said that, let’s move on to discussing the subject at hand.

Meta Tags

There are many people that will tell you that Meta tags don’t matter anymore and that most of the search engines don’t use them. My testing however has shown that even Google uses them not only for it’s indexing, but also for it’s directory listings. Overall they may not be as important as back links, but they still play a part in how the search engines list you and they do add relevance to how you get listed. It all comes down to keywords. My advice when it comes to meta tags is that you should place your top 5 – 10 keywords in not only your Meta Keyword section, but you should also include them in the Description for your site. So for example, the Meta information for this site is as follows:
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