Internet Marketing, “SEO” and Website Structure - Part 4

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Now that we have talked about Meta Tags, Keywords, Linking, Back Links, and most important of all, Content, it’s time to discuss Website structure. This part is extremely important to your overall Search Engine Optimization techniques. I know that for those of you that may be new, all of this can be very overwhelming, but if you’ll take notes and really follow what I’m sharing with you here, the results will astound you. It all takes time, but the good news is, time is really all it costs you and you can gain page 1 rankings for whatever keywords you are attempting to get traffic for. You can save your money while traffic finds you and your site, while your competitors will be spending hundreds of dollars on Adword campaigns, wondering how you’ve naturally gained Page one rankings.

OK, back to the subject at hand, Website Structure.

Website Structure

One of the first things I want to emphasize is this, When you look at all the different websites that are out there, what do most of them have in common? Let’s take this blog for example, what is identical about this blog with millions of the other blogs out there? You guessed it, there are millions of them using Wordpress, or Drupal, phpnuke, joomla, etc.. I think you get my point. They are all using the same templates for the creation of their site. Even though the content is different (but not always), they still use the same structure and templates on the backend. So the first thing I would recommend if you are selling a product or service, is to make yours unique, and either have someone build a website from scratch, or hand code it yourself. I know you’re probably thinking that’s ridiculous, but if you want your site to be loved by the search engines, then original content is the way that you can do that. Now that we have resolved to code our site from scratch you need to layout your site in a logical and search engine loving way. How do you do that? I’m glad you asked…

When you look at most websites, their default home page is something like index.html, index.php, etc.. what I suggest is you name each file or page, unique to it’s content, so for example, let’s say you are selling tires. You would want to make your home page related to your primary keyword such as, tires-plus.html (for tiresplus.com). Likewise all of your other pages within the site should be named based off of the pages keyword content and you should build a directory structure that also indicates your keywords. So from your home page, build a second, third or even fourth directory structure which uses the keywords for the underlying pages which are indicated by your navigation of the site.

Top Level Directory = tires-plus
Top Level Home Page = tires-plus.html
Second Level Directory = tires-plus-brands
Third Level Directory = Les-Shwab
Third Level Directory = Bridgestone
Third Level Directory = GoodYear
Fourth Level Directory = Les-Shwab/13-inch/tireModelNo/tireNo.html
Fourth Level Directory = Les-Shwab/14-inch/tireModelNo/tireNo.html

So from the top level it would be something like this for one particular tire, where (D)=a directory:
(D)tires-plus –> tires-plus.html –> (D)tires-plus-brands –> (D)goodYear –> (D)13-inch –> (D)tireModelNo –> tireModelNo.html

etc..

Building this kind of tree structure allows your keywords to be utilized, not only within your content, but within the overall website design. This is so powerful that it will allow your website to hit top page rankings very quickly, just from the stucture of the site as long as you use all of the other things we’ve discussed previously as well.

Once your structure has been built make sure that your are also using anchor links from all the pages you’ve created (tireModelNo.html), back to the home page. This too will be viewed by the search bots as back links to the home page, even though they did not originate from another website, the search bots will still believe it’s a back link and it will increase your page rank. Read that paragraph again until you get it. It is that important in overall SEO strategy.

I think you will be surprised in just how powerful this strategy is if you’ve never built your site around this kind of structure. Give it a try and then come back here and report how it dramatically it increased your page ranking, Naturally the way the search engines like it.

Until next time… Keep up your Millionaire Marketing Methods!

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