Spy On Your Niche Competitors Using Google’s New Trend Tools

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Give Your Niche Research a Huge Boost In Analyzing Your Competitions Customer Visitation and Search Habits

I’m a big fan of Niche Research, in fact, they don’t call me ‘That Son of a Niche’ for nothing! I do a lot of it and so tools like what Google has put together here are great time savers and provide very useful data. I have been using Google Trends for quite awhile now to do Niche Research, but they have just released some new functionality that will blow your mind and give you a massive boost in competing in any niche you may be involved in.

Trends for Websites

So what they have done, is added a section called ‘Trends for Websites‘

In this portion of Google Trends you can now type in URL’s of your competitors for example, and it will compare them, but what’s really powerful about this new functionality is that it allows you to see where your competitor’s customers are visiting and where they go once they get there.  This gives you an insight into how customers visiting a particular kind of site are navigating when looking for certain products and services.

This trend data is compiled from multiple sources and isn’t strictly from Google’s own search data and is aggregated from millions of users.  One other caveat for this new functionality within Google Trends for Websites is that not all websites can be searched using this new tool and is only going to work for sites that are currently getting significant traffic.

Head on over to Trends for Websites and follow along with what I’m going to describe here.

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Google Adwords Keyword Search Tool Now Generates Search Volume Numbers

Googles Keyword Search Tool Now Shows Search Volume Numbers and Could Mean the End of The Paid Search Tools

This is great news for everyone who does business online and needs to do Keyword Research because now Google Adwords Keyword tool generates actual numbers for the search volume of any keyword.

Previously, Google’s Keyword Search tool only showed a small graphic to depict the actual search volume for any keyword that looked like the graphic below:

RMB (Right Mouse Button) on image below and select View Image

This is how the tool use to show it’s search volumes, which to be perfectly honest, it was not very helpful from a research standpoint and we had to use other keyword research tools in order to see the actual keyword search volume numbers.

That has all changed now and Google is now showing actual search volume numbers for the keywords along with the graph view as shown below:

RMB (Right Mouse Button) on image below and select View Image

It’s not perfect yet since a lot of the keywords still don’t have Search Volume numbers, but I’m sure that every day that goes by, we will begin to see all keyword terms populated with the keyword Volume numbers.

This truly is great news for everyone since you will no longer need to pay for accurate keyword research volume numbers through any of the paid keyword search tools.

This of course may not be good news if you are in the business of selling keyword research tools, but for the internet Marketer, it’s great step in the right direction.

You can check out the new tool format here at the Google Adwords External Keyword Tool

Thanks Google!!

Internet Marketing and Search Engine Optimization “SEO” - Part 1

So what does “Search Engine Optimization” really mean?

Well, you will probably get 20 different answers if you were to ask 20 different people. This particular subject is so broad that there companies who spend all of their time doing only this for their customers. One of the things that makes this particular subject so difficult to manage is that each search engine has their own set of rules for optimizing against their algorithms, so if you setup your pages to be optimized against one particular search engine, you may not be optimized for the others. This doesn’t mean that you won’t be in a good position in most of the top search engines, it just means that there are differing rules for each. For example, some search engines rely on Meta tags, where others don’t put very much weight on them but you should still optimize your meta tags simply becasue some do use them.

Although I’m going to discuss specifically how to optimize for Google, I will be recommending other areas of optimization which will help with all the other search engines as well. You may be asking yourself, “Now wait a minute, we haven’t spent time talking about website development?”, and you’re right, but this was by design because a big part of designing your website has to revolve around Search Engine Optimization. If you know anything about SEO, then you know what I’m talking about. If you’re new to all of this, don’t worry, I’m going to explain this in as much detail as I possibly can over the next week or so. There is a saying in the internet marketing world and that is, you need to follow the 80/20 rule. What does this mean? It means that if you intend to be successful in marketing any product or service online, you need to spend 80% of your time driving traffic to your sites and only 20% on the details/technology/website design etc.. Spending to much time on website design (the way it looks) is one of the biggest areas that most new people stumble on and you should instead focus on adding great content to your website and then make sure to drive traffic to your site. One of the best ways to do this early on is to make sure you follow the things we are going to discuss here on SEO.
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