Internet Marketing and Search Engine Optimization “SEO” – Part 1
September 20, 2007 by Michael
Filed under Keyword Research, SEO, Traffic, Website Traffic
So what does “Search Engine Optimization” really mean?
Well, you will probably get 20 different answers if you were to ask 20 different people. This particular subject is so broad that there companies who spend all of their time doing only this for their customers. One of the things that makes this particular subject so difficult to manage is that each search engine has their own set of rules for optimizing against their algorithms, so if you setup your pages to be optimized against one particular search engine, you may not be optimized for the others. This doesn’t mean that you won’t be in a good position in most of the top search engines, it just means that there are differing rules for each. For example, some search engines rely on Meta tags, where others don’t put very much weight on them but you should still optimize your meta tags simply becasue some do use them.
Although I’m going to discuss specifically how to optimize for Google, I will be recommending other areas of optimization which will help with all the other search engines as well. You may be asking yourself, “Now wait a minute, we haven’t spent time talking about website development?”, and you’re right, but this was by design because a big part of designing your website has to revolve around Search Engine Optimization. If you know anything about SEO, then you know what I’m talking about. If you’re new to all of this, don’t worry, I’m going to explain this in as much detail as I possibly can over the next week or so. There is a saying in the internet marketing world and that is, you need to follow the 80/20 rule. What does this mean? It means that if you intend to be successful in marketing any product or service online, you need to spend 80% of your time driving traffic to your sites and only 20% on the details/technology/website design etc.. Spending to much time on website design (the way it looks) is one of the biggest areas that most new people stumble on and you should instead focus on adding great content to your website and then make sure to drive traffic to your site. One of the best ways to do this early on is to make sure you follow the things we are going to discuss here on SEO.
Following are some of the areas which we will discuss over the coming week(s) concerning Search Engine Optimization:
- Optimizing your websites for Search Engine Optimization
- The top Search Engines
- Submitting your Websites to Search Engines
- Submitting to Search Engine Directories
- How long does it take to see Search Engine Listing results?
- What are the most important areas of SEO to concentrate on?
- What are keywords and why are they important?
- What is keyword density, frequency, prominence and proximity and how do they affect my rankings?
- What are Meta Tags and how should they be used?
- What is Linking and how does it affect my Search Engine Ranking?
- Domain Names and SEO importance
Internet Marketing and Search Engine Optimization is something I like to read about. You never know when you find a great tip that really grabs you. Will sign up for blog updates so if you do the follow ups, it will not be in vain
Gert Hough´s last blog post..Give Me Ten Minutes Of Your Time…
Michael I tried to sign up for your blog updates but received this error: “The feed does not have subscriptions by email enabled”. Hope this helps. Let me know how and I will still sign up to receive update notifications of your blog. I kinda like SEO and to show you how much I will give you some quick SEO-Web2.0 luv on this blog post.
I submitted at 5 bookmarking sites but it does not show up immediately. Ask me after about 3 days to check where it was accepted.
Gert Hough´s last blog post..Give Me Ten Minutes Of Your Time…
Hello Gert,
Like you, I have a love for everything SEO and we will be covering it in great detail over the coming months. As a matter of fact, we have a sister site that is being worked on as I type that is going to be a huge authority site on the subject so keep your eyes peeled for the launch notice soon.
As for the updates form, I’m not sure what’s going on there since I just tested it and it worked just fine. Can you tell me where you are submitting your information? Are you using the form right there on the front of the home page called eNews & Updates?
Please let me know so I can fix the issue no matter where you may be submitting your information.
Thank you for your feedback Gert, it’s appreciated.
BTW, as you guys have probably noticed, we are going through some major overhauling of the site theme, please bare with us as we get everything back in order.